Saturday, June 21, 2014

Paula Scher: Creativity as a small defiant act of misbehaving

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In 2013 Paula Scher gave this great talk at Design Indaba in South Africa, which according to Paula is her favorite design conference. The renowned environmental graphic designer and partner at Pentagram dedicated her talk to seven fundamental projects in which she established a “breakthrough” that changed either the project or her future designs. Paula Scher believes that creativity derives from situations where people feel uncomfortable, trapped or confined, and wish to find an alternate way to do something. She implements this in her own work by taking on projects that push her knowledge on environmental graphic design and typography. Her past work includes clients like The Public Theatre, The High Line in New York, and Microsoft. She turned her personal projects into lucrative side businesses and should serve as a testament that if you do what you love, it will pay off in spades.

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