Saturday, June 21, 2014

Louise Fili: Elegantissima

Louise Fili's design work exists on grocery shelves, book shelves, in restaurants, and even on postage stamps. All are so deliciously tasteful and Italian-esque, that you can feel her deep knowledge of the type forms she employs. Louise's book Elegantissima is an exquisite and nuanced monograph of her career and is a must read for all designers and design lovers alike. Louise spent 10 years at Pantheon Books, where she designed over 2000 book covers. In 1989 she opened her own studio, Louise Fili Ltd, specializing in restaurant identities and food packaging. She has designed identities for many New York eateries such as Picholine, Artisanal, The Mermaid Inn, and the Harrison, and has created packaging for Sarabeth’s, Tate’s, and Bella Cucina. In 2009 she redesigned the Good Housekeeping Seal of Approval for its 100th anniversary. Fili has authored and co-authored over a dozen books, many of them with her husband, the design historian Steven Heller. For over twenty years she has taught at School of Visual Arts. She also teaches in the SVA Masters Workshop in Venice and Rome every summer. In 2004 Fili was inducted into the Art Directors Club Hall of Fame. She has received three James Beard Award nominations, and is an elected member of the Alliance Graphique Internationale.

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